What makes Apple so great?

What makes Apple so great?

As I am writing this Apple stock actually has gone up since my last post and finished at $456.19 at the end of the trading day today. What makes Apple so great?

It goes back to the company’s business strategy of attempting to offers its customers the best user experience via its innovation that can be seen in its products whether they may be hardware such as the iPhone – my personal favorite - or software products like its MAC OS X operating system or even internet software such as the Safari 5. When looking at the Apple’s annual reports and financial statements, investors can see the firm’s commitment to research and development that lead to the development of the groundbreaking products and technologies that Apple has become so renowned for.

I really feel that although Apple products can cost a lot money they are of a much higher quality and come with great sales support as well. As of July 25, 2011, Apple had over 225 stores in the U.S. alone and just over 80 worldwide.[1] These stores are generally situated in high-traffic locations and superior shopping malls in mostly urban shopping districts. This combined with the fact that Apple runs its own stores gives the giant a great way to enhance the buying experience of a client and to look at how to bring in new customers.

In terms of competition, Apple is faced with a lot of competition in all of its lines of business. Competitors usually have deep pockets like Apple itself and have focused on cutting prices and bringing down product margins to increase market share. Most equity analysts would agree that the financial future of Apple and its stock price rely on the ability of Apple to continue to innovate and develop new products and services.