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'Think Different'

The advertising slogan for Apple that made me excited.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." - Apple Inc.

This is such a great quote and I have already read and reread it so many times! Apple is really such a great company and Steve Jobs is a marketing genius. I wanted to pay tribute to this in this post.

Steve Jobs on Marketing

This is really such an awesome video and it captures Steve Jobs really doing his thing. Check out those shorts that he has on! Steve Jobs is indeed a visionary and he is really great at advertising and attracting the best talent. It really seems that it would have been awesome to be part of his inner circle and to work closely with a genius like him at Apple.

Steve Jobs talks about managing people

I just wanted to enlighten you on this ‘Think Different’ campaign and the quote that starts of this post. It was definitely well recognized as it was a huge success story for the tech giant. The ‘Think Different’ commercial won the Emmy Award for Best Commercial in 1998.

There were a lot of great individuals that were used in the promotional posters with the likes of Miles Davis, Albert Einstein, Ted Turner and John Lennon who have made their mark on life as we know it.

Life and the world as we know it can be changed and influenced by you. So here is to you and all the ‘crazy ones’ out there that are willing to go the distant to embrace life and the world as we know it and be able to modify it, make it better and make their mark on it.