On Thursday this week, Apple’s stock price not only went up by $16.49 to close at $493.17 but it also hit a milestone in terms of market capitalization by surpassing the market cap of Google and Microsoft put together with a market cap of $460 billion.
As I am writing this Apple stock actually has gone up since my last post and finished at $456.19 at the end of the trading day today. What makes Apple so great?
It goes back to the company’s business strategy of attempting to offers its customers the best user experience via its innovation that can be seen in its products whether they may be hardware such as the iPhone – my personal favorite - or software products like its MAC OS X operating system or even internet software such as the Safari 5. When looking at the Apple’s annual reports and financial statements, investors can see the firm’s commitment to research and development that lead to the development of the groundbreaking products and technologies that Apple has become so renowned for.