June 2012

Innovation at Apple

Steve Jobs had many diverse experiences, was curious, ready to experiment and ready to take risks.

I really enjoyed the last post I had on this blog and I thought I will continue on a similar theme in this post as well. I must admit that that quote was one of the best I had ever come across and totally changed my perspective on life and how I approach it.

Innovation creates immense wealth for shareholders and Apple has done that regularly and it can be seen in its stock price. Steve Jobs was the ultimate innovator and when you see the products that Apple has come up with like the iPod, iPhone and iPad and other products music that is available online along with mobile software too.

'Think Different'

The advertising slogan for Apple that made me excited.

"Here’s to the crazy ones. The misfits. The rebels. The troublemakers. The round pegs in the square holes. The ones who see things differently. They’re not fond of rules. And they have no respect for the status quo. You can quote them, disagree with them, glorify or vilify them. About the only thing you can’t do is ignore them. Because they change things. They push the human race forward. While some may see them as the crazy ones, we see genius. Because the people who are crazy enough to think they can change the world, are the ones who do." - Apple Inc.

This is such a great quote and I have already read and reread it so many times! Apple is really such a great company and Steve Jobs is a marketing genius. I wanted to pay tribute to this in this post.